Are you having trouble connecting with potential sponsors? Maybe it’s the sponsorship proposal you are submitting.
Did you know:
In today’s market, if you can’t create a highly effective sponsorship proposal, your opportunity to make money for your event will not be as good as it can be. Let Sponsorships Unlimited do the work for you. SU has created hundreds of proposals that will help your event to stand out. This is a buyers market so you must think like a buyer when it comes to marketing your event to generate sponsorship dollars. For every potential sponsor you submit a sponsorship proposal for your event to, you are competing with hundreds of other event properties trying to get the same marketing dollars you are. When you’re stuck in a crowd like that, you’ve got to find a way to set your event apart from the rest. The best way to stand out is to have a personal relationship with a potential sponsor before you pitch the business. However that is not always the case. How many times do you get a buyer on the phone, or online and they say, just “email me the sponsorship proposal”. This is your only chance to get noticed. Buyers are busy, they have a lot of people working under them. In the event marketing world, the person you have online may not be the decision maker, they may be the business development department who will be sending via email your proposal to the market research department, who will be emailing your proposal to the VP of Event Marketing, who then will share your sponsorship opportunity with the buyer, which could be a contact person from the brand or a company sponsoring events, who you will never meet because they have hired an Event Marketing Agency to do their legwork for them. There are many layers to the sales process and ultimately a final decision with companies who sponsor events. Your sponsorship proposal has got to do the selling for you, or else it will end up in the Trash Bin or deleted altogether.
How to Get Started Creating Sponsorship Proposals that Sell:
There are two major components to have a Sponsorship Proposal that Sells. The written text and the visuals. So many of our clients submit too much information, some do not provide enough. Because we deal with marketers and buyers on a daily basis, we know what they want to read and see. If the thought of writing fills you with trepidation, let Sponsorships Unlimited guide you in the right direction and do the writing for you. A sponsorship proposal that answers all the questions a buyer will have and is graphically and visually pleasing will reinforce your ability to deliver the sponsorship dollars for your organization. Let’s face it, if you’re part of the cattle call, a good sponsorship proposal can push your event to the top of the stack. Let Sponsorships Unlimited do the work for you. Call 757-222-2355 or email a request for a quote today.
By working with SU, your proposal will include the following components:
- A one time fee that will provide you with a proposal that stands out from the competition and can be used over and over in subsequent years. All you need to do annually is change the dates make minor updates if necessary.
- You will learn how to understand and flatter your target market. By demonstrating that you understand the needs and wants of potential sponsors, you will get their attention. The sponsorship proposal is not about your needs, it’s about providing the opportunity that benefits the potential sponsor. By showing that you understand the basic needs of the sponsor they are going to trust that your organization will deliver the results they are looking for.
- Sponsorships Unlimited uses the KISS method. Keep It Simple Stupid! By using simple words and eliminating boring information about your event your delivery will be more visible. All the buyer wants to know is what is the event, where it is located, when it takes place, and how much does it cost. They do not care about anything else. This makes it easier for the buyer to compare your proposal with others. Remember, they are looking for events that fit their criteria, not yours. They are researching tons of proposals, the last thing they want to do is wade through pages of details. By getting to the point quickly and efficiently you will stand out from the rest. SU will consult with you in order to strive for these objectives- to be clear and concise as possible, to take an active rather than a passive voice by using simple language. You in return are making your buyer’s job easier and less aggravating. Both factors help to push your proposal to the top of the pile. This rule applies to non-profit cause related projects as well. Non-profit organizations are notorious for submitting proposals that look more like pieces of literature.
- The Price is Right. SU will consult with you on your pricing. Most events have levels of sponsorship that is way overpriced. Remember, it’s a buyer’s market. The Price has got to be Right or you won’t get the money. By being realistic on pricing, you will be taken seriously. It is essential to price your proposal in a way that reflects its value. SU has contacts with buyers all over the country. We also know the secret ingredients that justify the different sponsorship levels.
- SU will do all the work for you which will give you an end to the means- more money for your organization!
By taking all of the above components into consideration and applying them to your proposal you will turn your next proposal into a winner!
Call 757-222-2355 or email for a quote today.
Now that you have a proposal that sells, are you stumped with how to find the time to sell your event? Are you an Executive Director, or are you a Marketing Director that has just got sponsorship sales dumped in your lap by your Board of Directors or your CEO ? Has your organization told you to raise money through sponsorship? Does this make you uncomfortable? Do you have time to follow up, court your sponsor, and close the deal? Sales aren’t for everyone. Call 757-222-2355 or email SU today to find out how we can sell your event for you.
